Irresistible The Rise Of Addictive Technology And The Business Of Keeping Us Hooked Pdf

irresistible the rise of addictive technology and the business of keeping us hooked pdf

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Look Inside. Mar 07, Minutes Buy. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones.

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

In this revolutionary book, Adam Alter, a professor. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones.

Half of us would rather suffer a broken bone than a broken phone, and millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction and explains why so many of today's products are irresistible.

Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.

By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good - to improve how we communicate with each other, spend and save our money, and set boundaries between work and play - and how we can mitigate their most damaging effects on our well-being and the health and happiness of our children.

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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

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In this revolutionary book, Adam Alter, a professor. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.

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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Technology companies and marketers have teams of engineers and researchers devoted to keeping us engaged. They know how to push our buttons, and how to coax us into using their products for hours, days, and weeks on end. But more than that, Alter heads the problem off at the pass, letting us know what we can do to step away from the screen. He lays out the options we have to address this problem before it truly consumes us.

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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy. See our Privacy Policy and User Agreement for details. Published on Sep 30, Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones.


by Adam Alter: Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked ISBN: # | Date: Description.


Irresistible The Rise of Addictive Technology and the Business of Keeping Us Hooked.pdf (678.59 KB)

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Sand blog. Search this site. This book is one of best seller books in the world. Many of people very interesting to read this book. So, your life will be regret if you never read this book on your life.

E-Book Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

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Maria D.

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Adam Alter Irresistible The Rise of Addictive Technology and the Business of Keeping Us Hooked Penguin Press () Ten Arguments For Deleting Your.

Fredel O.

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Alter is a professor of marketing at New York University Stern School of Business and has written other nonfiction titles about human behavior, such as Drunk Tank Pink.

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