Internal Marketing And Customer Satisfaction Pdf

internal marketing and customer satisfaction pdf

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Show all documents Fostering Service Quality Delivery through Internal Marketing in Domestic Airlines in Nigeria Conventional approaches to the challenge of providing excellent customer services in businesses have appeared inadequate for not recognizing the pivotal role of the employee. Consequently, it seems that a change in business tactical thinking and methods of service quality delivery is indispensable. The study examines the influence of internal marketing practices on service quality delivery in the Nigerian Domestic Airlines. The survey research process was engaged in this study.

Internal Marketing and Service Quality

Show full item record. JavaScript is disabled for your browser. Some features of this site may not work without it. Date: Abstract: According to Piercy and Morgan customer satisfaction cannot be attained without the essential contribution of the employees who offer the services. The research was about the impact of internal marketing on customer satisfaction in the banking sector, a case of CRDB bank. The interest in undertaking this study stems from a fact that, it appears to be no significant study on in what way internal marketing efforts can encourage customer satisfaction in Tanzania Mwakalukwa The study used a case study strategy as a research design.

The target population and a sample size of employees and customers were selected and were analyzed. Data was gathered through secondary and primary sources, whereas questionnaire was the primary instrument used in field data collection.

The study included presentation, discussion and analysis of the data. Quantitative and qualitative methods of data were used in the process. SPSS was used to analyze the data, which was presented in the form of tables. Findings were interpreted and discussed in a numerical narrative featuring frequency, percent, valid percent, cumulative percent, mean, and standard deviation. The study used two major statistical techniques, i.

The major findings were presented and discussed. The results shows that there is a significant relationship between internal marketing and customer satisfaction. Also by considering R square from model summary table, the results showed that, the regression model was very good. Generally, the results showed that internal marketing dimensions i. Size: 1. Format: PDF. Login Register. Edit this item. View Usage Statistics.

Analyzing the effect of internal marketing on customer's satisfaction in insurance companies

Show full item record. JavaScript is disabled for your browser. Some features of this site may not work without it. A study of the relationship between internal marketing and customer satisfaction: a case study of Lobels bread Bulawayo Nyauta, Sharon. Date:

The front-line employees of the bank interact with the majority of customers and generally handle a wide range of banking transactions. It is common knowledge that customer satisfaction mainly depends on the process of service delivery and less on its outcome. The above ascertainments highlight the importance of the initiation of Internal Marketing and Market Orientation in a bank institution. This paper presents a research study, which sought to explore the relationship between the Internal Marketing and Market Orientation. The discussion of findings contributes to understand how Internal Marketing and Market Orientation are linked to the adequacies of the bank and its eventual performance. This is a preview of subscription content, access via your institution. Rent this article via DeepDyve.

Ahmadi, F. Journal of System Management , 4 1 , Farideh Ahmadi. Journal of System Management , 4, 1, , Journal of System Management , ; 4 1 :

The affects on employees, organizations, external customer satisfaction, and the development of cross functional units assist in the creation of internal marketing.


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Зачем АНБ вся эта рухлядь. Вернулся лейтенант с маленькой коробкой в руке, и Беккер начал складывать в нее вещи. Лейтенант дотронулся до ноги покойного.

ГЛАВА 69 - Эй, мистер. Беккер, шедший по залу в направлении выстроившихся в ряд платных телефонов, остановился и оглянулся. К нему приближалась девушка, с которой он столкнулся в туалетной комнате.

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Беккер услышал, как его собеседница листает книгу заказов. Там не окажется никакого Клауса, но Беккер понимал, что клиенты далеко не всегда указывают свои подлинные имена. - Хм-м, извините, - произнесла женщина.  - Не нахожу. Как, вы сказали, имя девушки, которую нанял ваш брат. - Рыжеволосая, - сказал Беккер, уклоняясь от ответа. - Рыжеволосая? - переспросила .

 - В этом нет никакого смысла. Стратмор встал и начал расхаживать по кабинету, не спуская при этом глаз с двери. - Несколько недель назад, когда я прослышал о том, что Танкадо предложил выставить Цифровую крепость на аукцион, я вынужден был признать, что он настроен весьма серьезно. Я понимал, что если он продаст свой алгоритм японской компании, производящей программное обеспечение, мы погибли, поэтому мне нужно было придумать, как его остановить. Я подумал о том, чтобы его ликвидировать, но со всей этой шумихой вокруг кода и его заявлений о ТРАНСТЕКСТЕ мы тут же стали бы первыми подозреваемыми. И вот тогда меня осенило.  - Он повернулся к Сьюзан.


Bailey C.


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Linneo D.


Library Management, 23,

Erica F.


Asserts that internal customer satisfaction, which is critical to successful services marketing, has three aspects: involvement, enablement, and pure internal customer satisfaction.